Toyota Motor Philippines soars high in July as it registers its highest monthly market share for the year of 4, 205 units, based on of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). Toyota surpassed industry growth of 17 percent with 34 percent compared to the same period last year.  On a year-to-date basis, the automotive industry registered 73,290 units.  Toyota captured 36 percent market share with 26, 414 units sold.  Toyota’s strong July performance ushers in a positive outlook for August as the company commemorates 20 years of operation in the country.  As part of its thanksgiving celebration, the company will launch a blow-out promo, where August to November customers of the locally-built Innova and Vios get chance to win another vehicle.

Total automotive sales significantly increased to 11,636 units from 10,772 units in June.  This showed an 8 percent growth from pervious month, reaching the highest level for the year so far.  This strong sales performance is attributed to continuous aggressive marketing campaigns and sales promotions support industry-wide.

In the passenger car segment, Toyota further strengthened its leadership with increased sales 0f 1,766 units and almost 42 percent market share.   Locally-produced Vios notably registered 1,188 units, making it the country’s best selling car for the month, reinforcing Toyota’s commitment to nation-building as the Vios sustains its production plant operations.  The strength of the Vios is further complimented by the sustained sales of the Camry and the Yaris.  Toyota likewise maintained the number one position for the commercial vehicles segment with increased sales of 2,439 units, enabling it to hold its triple crown title in for the month.

These achievements further intensify the company’s 20th Anniversary celebration this August.  Part of its efforts in thanking its customers for a wonderful heritage and countless milestones, Toyota launched the ‘Buy 1, Drive 2’ Promo.  All Vios and Innova buyers from August 3 to November 30, 2008 will get a chance to own two vehicles for the price of one.  From August to November, 5 winners will be drawn per month.  On top of this, Toyota further makes the Vios and Innova more affordable with as much as P50,000 discount for select variants.

Be one of the 20 lucky winners on Toyota’s 20th Anniversary blow-out. Visit your nearest Toyota Dealer now.

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